Director of Operations

APRIL 2020 - FEBRUARY 2025

As WIN’s Director of Operations, I led strategic operations, cross-functional execution, and the day-to-day rhythm of a fast-paced leadership and negotiation training company. I helped scale WIN from a scrappy startup into a globally recognized platform supporting thousands of women through transformational events, executive coaching, and professional development programming.

While I managed team leadership and business operations, I was equally hands-on: building processes, designing systems, managing vendors, optimizing tools, and overseeing program and event execution from concept to completion.

Scaled operational systems and built internal infrastructure to support WIN’s growth from early-stage startup to global training platform.

Led cross-functional teams and managed all backend logistics for 50+ events, including workshops, conferences, and corporate partnerships.

Developed and launched a digital coaching platform, overseeing consultant onboarding, customer experience, and service delivery.

Directed marketing and brand strategy across email, web, and social, resulting in a 23% increase in event registrations and expanded reach.

Implemented automation tools and streamlined workflows across departments, increasing efficiency, reducing manual tasks, and improving data accuracy.

Senior Event Coordinator

OCTOBER 2019 - APRIL 2020

With a background that spans events, marketing, community building, and operations, I bring a holistic lens to experience design—whether I’m scaling internal systems or mapping out external moments of engagement. I think in both frameworks and feelings: how an event flows, how a platform functions, how a team communicates, and how every touchpoint supports the overall vision.

I see operations as more than logistics—it’s culture, clarity, and cohesion in action. Whether building something new or refining what already exists, I prioritize thoughtful, end-to-end experiences that serve both the business and the humans behind it.

Approach

PROJECT BACKBONE

Designed and implemented the core operational systems that supported WIN’s rapid growth, cross-functional collaboration, and delivery of programs to thousands of users.

WIN SUMMIT 2024

This was the first in-person WIN Summit since 2019. I led planning and coordination across logistics, programming, and team operations to bring together hundreds of attendees, speakers, and partners for a high-impact event in New York City.

WEBSITE REDESIGN

This was a full-scale redesign project where I led the strategy, structure, and visual direction of WIN’s website. The work improved functionality, mobile experience, and user flow, resulting in a 250% increase in traffic.

BRANDING GUIDELINES

This was a set of brand guidelines I created to define the visual identity, voice, and design system for consistent use across marketing, web, and events.

WOMEN ON THE FRONT LINES

Developed and executed the full virtual infrastructure for WIN’s “Women on the Front Lines” Summit in response to COVID-19, including a custom portal for seamless live and on-demand access.

COACHING LAUNCHPAD

This was a foundational project to design and launch WIN’s coaching program. I created the internal systems, consultant onboarding flow, and client experience pipeline to support scalable delivery and long-term growth.

Selected Projects

Other Stuff I've Done

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HOSTED A WORLD PREMIERE

Meet Cute In Manhattan, 2025 | Planned, organized, and executed the premiere for the indie film, Meet Cute In Manhattan at the Angelika in NYC.

VOLUNTEERED IN THAILAND

Friends For Asia, 2016 | Supported the day-to-day operations to provide at-risk women in Bangkok, Thailand a safe and healthy living environment and provided daily English lessons, training, and mentoring for 12 Thai women.

BECAME A MARKETING CONSULTANT

Liberwave, 2016–2017 | Helped shape the brand of a scrappy ed-tech startup by designing social media graphics, editing videos, and giving the website a much-needed facelift.

GRADUATED FROM THE UNIVERSITY OF NORTH TEXAS

2010 - 2013 | I earned a B.A. in International Relations with a minor in Spanish from the University of North Texas in Denton, Texas.

FOUNDED A WOMEN'S COMMUNITY GROUP

University of North Texas, 2012–2014 | Founded an International Women’s Group to connect American and International women through weekly events/ meetings that engaged over 40 women per week.

SEEN ALL EIGHT WONDERS OF THE WORLD

2018 - 2021 | Travelled the world to see all seven modern world wonders + the last remaining ancient world wonder. Ask me about it sometime!

EXPERTISE

A decade of curiosity, creativity, and hands-on leadership have resulted in a toolkit that’s as strategic as it is scrappy. This is a partial list.

• Strategic Operations & Systems Design

• Program & Project Management

• Event Planning (Virtual, In-Person, Global)

• Digital & Physical Experience Design

• Marketing Strategy & Campaign Execution

• Brand Development & Visual Storytelling

• Community Engagement & Membership Models

• CRM Management & Automation (ActiveCampaign, Hubspot)

• Website Content & UX (Squarespace, WordPress)

• Cross-Functional Team Leadership

• Creative Production (Film, Web, Live Events)

• Executive Partnership & Internal Comms

• Workshop & Curriculum Design

• Process Optimization & SOP Development

• Vendor & Budget Management

• Customer Experience & Journey Mapping

REFERALS

Terence Chen

ACTOR, WRITER, PRODUCER

Katie Johnson was an invaluable member of the team. When facing challenges and deadlines, she would always be solution-oriented and focus on the problem at hand as opposed to assigning blame or reacting emotionally. With her help, we pulled off incredible production feats such as filming in Grand Central Terminal. Katie’s resourcefulness as well as her composure in high-stress situations will serve her in any capacity and I cannot wait to work with her again.

Amber Hallberg

INTERNATIONAL STUDENT ADVISOR

Katie is indispensable as a colleague. She is self-motivated, hard-working, and incredibly organized, as well as friendly and helpful to both internal and external clients who seek her assistance. Often, she thought of important details for an event and independently found a solution before I did! Katie also has an incredible eye for designing print materials, including flyers, brochures, presentations, etc. Her quality of work and eye for detail is impressive! Additionally, she's very well-informed in international affairs and lends valuable insight into various cultural issues. I'd hire her again in a heartbeat!